90s in 90 Days #53-Certain Distant Suns and the fine art of promotion

90s in 90 Days #53-Certain Distant Suns and the fine art of promotion

Certain Distant Suns called Giant Records home for a minute or so in the 90s.  For the band’s full-length debut, Giant more or less combined two of the band’s successful and buzzed-about independent EPs, Dogrocket and Huge, into a full-length release.  

Landing the record deal was the end result of a focused street campaign by the band.  Frontman Justin Mroz says of the band’s early promotional efforts, “We took a lot of our CDs (to places). We pressed like 10,000 CDs; we knew we were gonna give away half of them or something like that. So we’d sit out in front of Metro and just hand out the CDs. People really enjoyed just getting a free CD and free tickets to the show. And I think that really helped. I think being able to have that sort of leverage to give away free stuff and have people know that you are actively involved, and out and about, is a good thing.”   




90s in 90 Days

Over the course of 90 days (not consecutive, though I’ll try), I’ll be offering up a capsule look at something about Chicago music from the 90s.  It could be a radio memory.  Thoughts on a song, show, band, or album.  Maybe a review aided by hindsight.  Whatever it is, it’ll be original content just for this site, and not found in my book.  

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