90s in 90 Days #87: Touch & Go

90s in 90 Days #87: Touch & Go

As independent labels went in the 90s, Touch & Go was…untouchable.  Credible and ethical, the label engendered fervent devotion from the fans who supported it and the artists who recorded on it.  

The success and values of Touch & Go inspired dozens of indies to follow T&G’s model, a model created and fostered by label head Corey Rusk.

He explained his philosophy, “We’ve always had the attitude at Touch and Go that we work for the bands; they don’t work for us. Just as much as I want to sell a bunch of their records, I also want them to be happy both with the way their record turns out and with the way we go about selling it and marketing it.“

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90s in 90 Days
Over the course of 90 days (not consecutive, though I’ll try), I’ll be offering up a capsule look at something about Chicago music from the 90s. It could be a radio memory. Thoughts on a song, show, band, or album. Maybe a review aided by hindsight. Whatever it is, it’ll be original content just for this site, and not found in my book.

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