90s in 90 Days #87: Touch & Go

90s in 90 Days #87: Touch & Go

As independent labels went in the 90s, Touch & Go was…untouchable.  Credible and ethical, the label engendered fervent devotion from the fans who supported it and the artists who recorded on it.  

The success and values of Touch & Go inspired dozens of indies to follow T&G’s model, a model created and fostered by label head Corey Rusk.

He explained his philosophy, “We’ve always had the attitude at Touch and Go that we work for the bands; they don’t work for us. Just as much as I want to sell a bunch of their records, I also want them to be happy both with the way their record turns out and with the way we go about selling it and marketing it.“


90s in 90 Days
Over the course of 90 days (not consecutive, though I’ll try), I’ll be offering up a capsule look at something about Chicago music from the 90s. It could be a radio memory. Thoughts on a song, show, band, or album. Maybe a review aided by hindsight. Whatever it is, it’ll be original content just for this site, and not found in my book.

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