The gleeful mispronunciations of Run For the Cube

Since late last year, I’ve been working as a reporter for Rivet News Radio. As I work each morning to write and produce news stories, it’s critical that I pronounce every name, country and concept correctly. That frequently leads me to do a little online research.

A few months ago, I wanted to be certain I was correctly pronouncing the name of Amazon CEO, Jeff Bezos. A quick Google search led me to a bunch of results, and the first video link on the page was this “pronouncer.”

It was wildly and intentionally wrong (the video’s incorrect pronunciation: Jeef BEE zohs; correct pronunciation: Jeff BAY zohs). I laughed my ass off and played it again. Then once more. And then I brought my co-workers in the studio to listen with me.

Fascinated, we started listening to other videos done by the creator, Run for the Cube. They were all completely insane. Since then, I’ve become obsessed with the Run for the Cube’s “work,” such as it is. Besides pronouncing well-known names, he does on-demand pronunciations for five bucks a pop. I shelled out the cash to have two co-workers immortalized. Here, for your amusement, are Rob La Frentz and Chris Mezyk.  (Rob returned the favor last week. Here’s my name mispronounced.)

Most recently, I’ve discovered that Run for the Cube has branched out to recording twisted, uncomfortable, “I’m not sure I should be watching this” product reviews. This one manages to be unsettling without doing anything certifiably inappropriate.

I needed to learn more about the Oz behind the curtain. I recently tracked down the man behind Run For the Cube and asked him for an interview. His response was the second best thing to actually getting the interview: he politely passed, and said he likes to use the free time he has to focus on his “craft,” and chooses to let his work speak for itself.

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