One Song Per Day, and the courage to “audible”
I have lots of creative ideas. Most of them are pretty awful (case in point: “Supes totes soup totes,” tote bags for soup), but I generally believe in following creative sparks or inclinations, and seeing where they go. Sometimes those sparks pay off; other times … not so much.
I try to give the “good ideas” time to grow. Case in point: One Song Per Day. As I got older, and was cut off from the music industry, I realized I’d become detached from new music. Music discovery can be a challenge for an adult whose work/life commitments make it difficult to scour for new music, let alone find the time and money to go to shows. My solution was a music blog that featured a new song every weekday. It was done for myself, and (in theory) aging music fans like me.
Relatively speaking, it was a lot of work; probably 10 hours’ worth per week. But I thought I was on to something, so I kept pushing the blog and myself. Beyond that, I was spending a minimum of $10/week on songs, for streaming use and for future consideration. And after all the work, thought and writing … no one paid attention. I tried to augment the blog with a daily “recap” feature on Rivet, but the referral metrics were astonishingly low. In short, I created a dud. And once it stopped being a point of passion for me, it was time to “audible” and move on.
Rather than putting a bullet in the blog outright, I decided to put the blog “on hiatus,” to see if anyone noticed. That was October 14. Since then, I’ve received not one email or tweet about it. Not a “hey, when are you coming back,” or “I want to hear more music!” My decision was the right one. Time to move on and embrace the next “big idea” (which I’m convinced is THIS).
(If you were a fan of the blog, thank you so much for reading! I appreciate it.)